The missed call problem is enormous
There are over 30 million small businesses across Europe. Hair salons, restaurants, dental clinics, barbershops, beauty studios, garages. Most of them have one thing in common: they're too busy doing the work to answer the phone.
And it's not a minor inconvenience. It's a revenue crisis hiding in plain sight.
85% of callers who reach voicemail never call back. They just book with whoever answers first.
For a salon doing £45 haircuts, missing 5 calls a week means losing £900 a month. £10,800 a year. Gone. Not because the service is bad — because the phone wasn't answered.
We've all been on the other end of that call. You need a haircut, a table, an appointment. You call. Nobody picks up. So you open Google and call the next one. That's how simple it is. That's how much revenue is walking out the door.
£10.8K
Lost per year (avg salon)
What if the phone always answered?
Not a voicemail. Not a call centre. Not a robot reading a script.
What if there was someone — warm, friendly, human-sounding — who picked up every call in under a second? Someone who knew every client by name, remembered their last visit, booked appointments instantly, and never had a bad day?
That's Sophie.
Sophie is an AI receptionist. She answers calls and WhatsApp messages for your business. She books appointments straight into your calendar. She remembers your clients. She sends reminders so nobody no-shows. She even runs marketing campaigns to fill your quiet days.
And she sounds so natural that your clients don't know she's AI. They just think you hired someone incredible.
Sophie doesn't replace your team. She makes sure no client falls through the cracks while your team does what they do best.
Built in Cascais. For the world.
Recepte started in 2025 in Cascais, Portugal. We're a small team that believes the best technology feels invisible. You shouldn't need a degree to set up an AI receptionist. You shouldn't need a dashboard. You shouldn't need to learn anything new.
That's why everything runs on WhatsApp. Setup takes 60 seconds. Paste your Google Maps link. Sophie reads your business — name, services, hours, reviews — and starts answering your calls. No app to download. No training videos. No onboarding calls.
We charge one fair price based on your business type, location, and size. Not tiers. Not "starter vs pro vs enterprise." One price. Everything included. Always.
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Human touch, always
AI should feel warm, not cold. Sophie sounds like your best receptionist on her best day — every single call.
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No lock-in, ever
14 days free. No card. Cancel by typing "cancel" on WhatsApp. We earn your business every month.
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Privacy first
EU data storage. GDPR compliant. Your clients' data is safer with us than in a paper appointment book.
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Stupid simple
If you can use WhatsApp, you can use Recepte. That's the bar. No dashboards. No complexity.
Where we're going
Today, Sophie answers calls and WhatsApp. Tomorrow, she'll handle Instagram DMs, Google Business messages, and walk-in check-ins. She'll know when a client is about to churn and win them back. She'll predict your busiest days and fill your quietest ones.
We're building the receptionist every small business deserves but could never afford. Not a tool. Not a platform. A teammate.
Our mission: make sure no small business ever loses a client because they couldn't pick up the phone.